Lower on the page, visitors find a mailing list sign-up form with a commitment of what subscribers will receive by signing up. This about us page features a photo of the two co-founders alongside a few paragraphs of text outlining the brands vision. In a sentence or two, explain exactly what a potential customer will gain from your business. With these components in mind, you will have a framework from which to build an engaging and unique About Us page. The contents diversity and the teams curatorial expertise are another reason to keep you browsing. In this case, the 25 pictures featured on Bands About Us page are worth much more than the 170 actual words youll read on the page. That bit of humor makes this about us page anything but typical. Maura Monaghan is a writer at Website Builder Expert, where she enjoys covering technical topics in a more accessible light.She specializes in web hosting and content marketing. Our unrivaled storytelling, in video format. though, users want to see the human side of a company.. The entire Girlboss website is simply inspiring. Tell the story Interested in working at Databox? Writing an About page doesnt have to be hard. After looking at our analytics and seeing that a majority of our visitors didnt reach the bottom of the page (where our award badges are), 15 minute read When creating a website, the About Us page is one of the first supporting pages you'll likely design, regardless of the industry you're in. And while he mentions the household names he worked for in the past, he remains approachableand open to new collaborations. Instead of a wall of text, this about me page is neatly divided into separate sections. Adding your brand story (especially if you have an unusual This visually compelling page allows you to disperse information evenly. $3,021,182,299. 2 How to Write an About Us Page. Theres no question that the visitor is in the right place and understands exactly what Nike has set out to do.
Sample email and letter to employees about clocking in and out This might be the most distinctive website weve come across. story, but pack in a punch of social proof too. About Us pages are where you showcase your history, what is unique about your work, your companys values, and who you serve. 21 Examples of Stellar Services Page Copywriting, 23 Copywriting Tips for Improving the Effectiveness of Your Website, 37 Marketers Share Their Favorite Marketing Design Software, SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs, Nikola Roza- SEO for the Poor and Determined, Essential GA4 Events for Optimizing Your SaaS Marketing Funnel, How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly), Use data to grow by thinking like a Rev Ops pro ( MTN #14), $0/month, no credit-card required, free-forever version, The story behind you or why you started your business, Your experience including how long youve been in business, awards youve won, and similar. The phrase, "too big to . 5. Pierro Caron is a French artisan sculptor. Some people think about us pages have to sound formal to gain credibility and trust. In this article, youll learn what makes an exceptional About Us page and find 25 about us page examples of the best ones out there to inspire your own About Us page design and content. Dividend Yield. About pages of websites usually speak about the founders of the spark, which created a company, but two opportunities to further enrich such pages exist, advises Steeped Contents Mackenzie Bailey. The group started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.. Yellow Leaf Hammocks tell users about its product by describing how the hammocks empower artisan weavers and their families. different versions of her bio: a short one (under 75 words), one thats longer (under 150 words), and her full bio, which takes up an entire page. Your about me page should provide a highlight of your accomplishments, as well as an overview of your service. Published: website. is in its niche. Thats why you need color psychology. Take control of your companys performance with our free course on the Predictable Performance Methodology. The brand aims to redefine success for millennial women by providing the tools and connections they need to own their futures. bit of a brag with any awards or certifications, etc. After you understand their global footprint, you should also imagine imagine the possibility of a world wherehuman rights are at the center of discussion. It starts with putting the faces of your team members on your About Us page.. business.. If you have any questions about how to track breaks, please ask your manager or chat to us here at HR. A great way to spice us your About page is to include an interactive timeline showcasing what your company has achieved [as in JotForms About page above], recommends JotForms Annabel Maw. Instead, the page is straightforward and helpful. for writing an About page: Related: 23 Copywriting Tips for Improving the Effectiveness of Your Website, Sure, there are dozens (and dozens?) Most of the time people want to find out what your company does and we think its better to keep it short and sweet.. You can include personal interests, stories, and photos that convey the unique story of your business. Awareness comes from being top of mind. Your about page can and will be more comprehensive than a single mission statement. Im willing to And this is what Spitfire Inbounds About page is based on. Its also a bit time-consuming to combine all the metrics you need in one view. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '03ccf983-322e-43f1-aec3-d758f13e84e5', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. You see everything in one go and decide for yourself what you take on your journey. And dont forget to include a contact form on this page. However, if you are looking for some inspiration, the 25 examples below will guide your creative process. Thats a fair concern. pages are very low-quality trying to fake who you are. Kelleher elaborates: Our About Us page showcases our mission and values in a way that shows we believe well only succeed when our clients are happy. 3. In it, they make a personal connection to their customers. Genuine photos of real people build a human connection between Pat as a brand and his readers and followers. Furthermore, every bit of content youll find on this site oozes with passion, humor, and resourcefulness. As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values. Two, always include a smiling face. 9. Updated on January 5, 2023 WBE Staff Writer Comments: When you're building a website, the About Us page will most likely be one of the first pages you'll design. The easiest and most effective way to achieve this is with an About Us page. On its about page, Yokel Local spotlights its clients, its story and mission, and the team behind the brand. your company is a real business and not just fly-by-night. Sugerman writes, The About us section of your website is the one page on your website where you can focus on yourself as a brand. backstage to show them you are human and tell them you are worth trusting (and,
milestones, such as when the company was founded, large product launches, sharing your experience, timeline, and team members. All you have to do is prove that you want to turn ideas into existence. Sometimes, simpler is better as is the case with Brown and Coconut. approach her caregivers take at their memory care communities. This photo makes our brand warm to users and helps us show the faces behind the HubSpot brand. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Some have long pink hair, others a bushy beard or big glasses. 425 W ant to see the best about us pages? helps sell. So keep your us page friendly and real. Conquer your day with daily search marketing news. Keeping this in mind, Koenigsberg shares, We feel we best captured this personal story Make your content engaging and worth reading. Instead of following the classic about us script, try something different. Ready to learn? Miracle presents the content with large clear images, bold colors, dynamic angles and blocks, and simple typography. If a picture is worth a thousand words, a video will be worth many times more. You may unsubscribe from these communications at any time. According to Zsomborgi, Featuring your team members and having real photos of them, lots of faces on your about page.. Your about page should explain the exact people your business helps. Real pictures of the team add a personal touch in the About Us page. This is a great way to build credibility. Especially one that starts with I was born in good ol Madison, Wisconsin. They want to see how her content has performed. Most about us pages include photos of staff whether that be the C-suite, the founders, or all members of your team. Nathan Strandberg and Katie Kirk are doing what makes them happy, and this is obvious throughout their page. Your History. Take Moz, for example. TalEx has since seen unprecedented growth at 4,900% in the three years. By linking to our reviews page from our about page, we help Free and premium plans, Operations software. This is especially reassuring because they are also here to help you. 5. screengrab from the middle of their About page: In the age of cheap stock photos, most of the about us For that to happen, they need to feel that theyre being served by human beings. For that reason, it also made us browse for more. shared on their About page and a story that you find inspiring? As you scroll down, you get more interaction with the crews events and music tracks. This positions Ceros as the choice brand for potential job seekers. business for many years, make sure to mention that, as it will give users Gummisig is a freelance web designer who likes to talk about himself in the third person. Blake Fili Surez is an illustrator and designer with a fantastic sense of humor. you communicate all the essential elements such as your brand story, Access the awards section and see why NOWNESS is currently a powerhouse in online film and video. The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. Its best you start with a brief story of your business, followed by Heres a Weve avoided as much history of the company information as possible in favor of here are some things about us that you might actually care about. The founder and owner of this company has been in the Showcase results, but also convey the difference your organization is bringing to the world.
How to Write an About Us Page (+ Examples and Template) - Shopify 10. Both BlueCross BlueShields logo and webpage make use of the color to reinforce that their patients are in knowledgeable hands. Talk about how you got to where you are today on your about page. Because of that, it feels like watching a modern silent movie. The page introduces founder Emily Schuman, as well as her blog, books, and fashion collection. The second thing is the way 6tematik introduces us to its team. First, write using your brand voice. Go a step further by using videos to tell your companys story. opening new offices abroad, or reaching an exciting number of users. United Arab Emirates (UAE) The company's main area of business is in the high tech industry, and it recently acquired a new company. This can allow readers to perform more research into the company. Kuno Creatives about page effectively focuses on what makes the company different: its people. Be sure to include any relevant Press/Media mentions or links, a company phone number, address, & hours of operation! Carley Hanna. Emergent Softwares Brita Hammer shares their About Us pages backstory: Our about page used to have our companys history, team, and award badges on one long page. The brand may be big today, but Nike is all about the rising stars whom the company depends on, according to the rest of its about us page, to expand human potential.. This page shares the companys milestones using a fun and clean design. Use this aha! moment as a pivot point when telling your company story. This is another reason to describe your personal values on your about page. Of course, you have a homepage and dedicated pages for your products, but summarizing your offerings on the About Us page is crucial to tie them in with brand values in your messaging. Whats more, good stories are sticky which means people are more likely to connect with them and pass them on.
22 'About Us' Page Examples to Inspire Your Brand - Zyro What we love: Marc Ensign nails the balance between friendly and formal with a confident opening statement. She closes out her about page with a personal note on what she does in her spare time a great way to humanize yourself in the eyes of your potential customers. example, reflects the magician archetype. This form of proof Digital Marketing That Drives Revenue Search Client Login. So, it boils down to talking about: If youre a brand, be sure to share your team as well unless you have a separate page introducing your teammates. Nurture and grow your business with customer relationship management software. Finding quality fonts is crucial when designing an about us page. Put simply, keep these tips in mind: If youve been in Milkwhales About page is an example of exactly what Oentoro The design, written content, and visual or video elements together tell an important story about who you are and why you do it. While he proudly states the companies he has worked for (IKEA is just one of the bigger names to pop up), he does so in a manner that is not boastful. their About page walks the talk.
About Us Page Tips, Templates, Examples, and More HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. So, skip the industry lingo thats what Apptopia does on its about us page. on December 3, 2020 (last modified on March 16, 2023) 20 minute read. Meade writes, our About Us page at This succinct summary will keep visitors on your website for longer and get them interested in learning more. NerdWallet is also a great example of how to state your mission and vision clearly with a focus on the customer.
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